Following the Arrest of 'Steven’:
Biblical Figures to Advertise Dell Computers
Following the arrest of Benjamin
Curtis, the 22-year-old actor who portrays "Steven" the Dell Guy
in TV commercials, on a marijuana possession charge, Dell’s management
has decided to use familiar figures, better known for their integrity and
The first dignitaries chosen for
the task are Moses and David, which Dell feels “truly symbolize the
values and vision of our company”.
“We count on Moses to appeal to
the older, more conservative potential buyers, while David’s younger and
friskier image should draw the juvenile computer consumers”, said Bo
Gus, Dell Computer VP of PR.
The two had to be brought up to
speed in today’s technology, and were both quite excited. “I
wouldn’t have to break the tablets had I used a memory stick to carry the Ten Commandments”, says
Moses in retrospective, although he is not convinced that Dell’s
hyper-threading technology would assist him in parting the Red Sea.
David, on the other hand, is more
impressed with the digital media capabilities of today’s computers: “I
could cut a CD with my favorite harp music, and send it to King Saul
instead of showing up in person and playing for him every day; or I would
take an 8.0 mega-pixel picture of Goliath’s head and post it on my
website” he fantasizes.
preserve the momentum of the original commercials, the new slogan will be:
“David, you’re getting a Dell!” (See picture below).